Why “Cool-cations” Are 2026’s Hottest Travel Trend
There’s a definite shift in how my clients are thinking about summer travel this year. Instead of pushing through European heat waves, they’re asking about destinations where being outside still feels like the point — Norway’s fjords, Chile’s Atacama Desert, the small-ship coast of Alaska. I’ve been calling these *cool-cations*, and the timing has never been better. Take a look at a few of my favorites for summer 2026 — and let me know if one of them sparks the start of a real plan.
Why “Cool-cations” Are 2026’s Hottest Travel Trend Read More »









