You'll Wish You Were Here.
Imagine being given the opportunity to create an entirely new genre of luxury beachfront family hotels – from scratch. You’d begin with the finest ingredients, finding the most unspoiled white sand beaches in Mexico and Jamaica. You’d cater to families, but welcome couples, brides, grooms and groups. You’d have champagne toast check-ins for adults, smoothies and toys for little ones, even a room scent and pillow menu for discerning guests. Accommodations would be generous, luxurious, even lavish, from beachfront Jacuzzi® swim-up suites to rooftop sky suites to private oceanfront villas. Here you’d find every comfort and convenience imaginable, with personal butlers, 24-hour room service, heavenly rainfall showers, fine robes, baby amenities and toys. There would be supervised daytime activities and clubs for teens, tweens and kids 4 years & up, while parents would find quality time on cozy beach beds with attentive beach butler service, zen-inspired spas and pools with swim-up bars. And then you’d make the entire experience Gourmet Inclusive®, with inspired international à la carte cuisine and innumerable gourmet amenities. What do you call these delightful Caribbean beach destinations under brilliant indigo skies? We call them Azul.